Zen Mobile has roped in P Vignesh as Brand Manager. He replaces Smarth Bansal, who used to look after the marketing division. Prior to this appointment, Vignesh was Brand Manager at Bates 141, where he used to look after the Zen Mobile account.
Vignesh has five and a half years experience in the industry and had started his career in advertising with a short stint with Dentsu Marcom – Middle East, where he was handling the Honda Motors account.
Commenting on Vignesh’s appointment, Deepesh Gupta, Managing Director, Zen Mobile, said, “Vignesh’s experience will help in reinforcing our brand and its values in the market all over again with a much wider perspective. And, with him on board, our marketing team will set new standards in rural business. We see ourselves crossing 1 million handsets this financial year and our long term vision is to grow from being a player in the mobile industry to be a strong player in the communication industry.
On his new role, Vignesh said, “I have joined Zen Mobile as Brand Manager, wherein I have a much larger role to play, with a much wider perspective. Joining Zen was a very thoughtful decision. Zen Mobile Phones has re-defined the mobile handset market and has emerged as one of the biggest players on the horizon with unique product mix as well as aggressive marketing ambitions, the team at Zen Mobile is fairly young with big dreams and big aspirations, these factors motivated me to join the Zen Mobile family.”
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Vignesh has five and a half years experience in the industry and had started his career in advertising with a short stint with Dentsu Marcom – Middle East, where he was handling the Honda Motors account.
Commenting on Vignesh’s appointment, Deepesh Gupta, Managing Director, Zen Mobile, said, “Vignesh’s experience will help in reinforcing our brand and its values in the market all over again with a much wider perspective. And, with him on board, our marketing team will set new standards in rural business. We see ourselves crossing 1 million handsets this financial year and our long term vision is to grow from being a player in the mobile industry to be a strong player in the communication industry.
On his new role, Vignesh said, “I have joined Zen Mobile as Brand Manager, wherein I have a much larger role to play, with a much wider perspective. Joining Zen was a very thoughtful decision. Zen Mobile Phones has re-defined the mobile handset market and has emerged as one of the biggest players on the horizon with unique product mix as well as aggressive marketing ambitions, the team at Zen Mobile is fairly young with big dreams and big aspirations, these factors motivated me to join the Zen Mobile family.”
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