When it comes to new technology, the old adage is true: Waiting is the hardest part. Technology manufacturers have a habit of getting us psyched about forthcoming products, but leaving us hanging when it comes to actual release specifics. Though frustrating, it’s a smart marketing tactic, really. Get people talking about your gadget, building up so much anticipation that we can barely wait to get a hold of the thing. The annual Consumer Electronics show is a perfect example.
We see tons of cool tech every January, companies let us put our hands all over it, but what we rarely see are concrete dates. For every gadget at the show, there’s a nebulous future release timeframe, and we often don’t see it in the lab for testing until many months later—and sometimes not at all. In the interim, we wait.
We see tons of cool tech every January, companies let us put our hands all over it, but what we rarely see are concrete dates. For every gadget at the show, there’s a nebulous future release timeframe, and we often don’t see it in the lab for testing until many months later—and sometimes not at all. In the interim, we wait.
